Gabriel Stanford-ReisingerOriginal Xbox maker Seamus Blackley has put Microsoft on blast for the way they manage the brand, specifically about the graphical push of the console.
Blackley spoke with VideoGamer, noting that graphics aren’t as important as they used to be, that peoples’ interests have shifted and that marketing the console as “more powerful” isn’t helpful today. He also says he’d have done things differently if it were up to him.
“And now, the battle for content has switched away from that sort of technical achievement into other things, and I think that if you want to win you have to find those other things that they’re compelling to people, right, you have to create an experience where people when they see it they have to have it.
And then, you know, how they managed that brand and the story going forward is not my f**king fault, and it’s not, you know, I would not have done things the same way — I don’t know if it would have been more or less successful — but I certainly think that this narrative around being more powerful is not helpful today.”
Hopefully, with Xbox’s multiplatform strategy, their branding will shift during the next generation of consoles as more of this powerhouse that you may want if you wanna play these games before PlayStation or if you wanna use Game Pass.
What do you think? Do you side with Blackley or are you satisfied with the current Xbox? Let us know below!