Gabriel Stanford-ReisingerIt sounds like the future is bright for Activision Blizzard following the ABK acquisition, at least according to Xbox boss Phil Spencer.
During BlizzCon this year, Spencer took center stage, stating that Xbox is going to “nurture the essence” of the Overwatch 2 and Call of Duty dev and reiterating Xbox’s goal of bringing “more great games to more players in more places.”
Spencer also touched on the long-standing legacy that the studios under ABK have, with hard-hitting franchises like World of Warcraft, Diablo, Call of Duty, Starcraft, Candy Crush, and more under the wider company’s belt.
“We’re going to empower our new colleagues in a culture of trust, inclusion and collaboration to continue what they do best – redefining existing genres, creating new never-before-seen experiences, and uniting players globally in new ways in Aezeroth, in Santuary, in near-future Earth and beyond. Think of Diablo, it propelled the action RPG genre forward, Starcraft spawned the foundation of what esports would eventually become and with Starcraft 2 it was a major catalyst for the evolution of games as live entertainment. World of Warcraft – changed not only how people developed and supported games but really it introduced a much wider audience to the concept of online communities. And Overwatch, not only reimagined gameplay but also the representation possible in class-based shooters. Blizzard’s influence is everywhere.”
What do you think? Is ABK’s future “brighter than ever?” Let us know below!
